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Modern Ads For Discontinued Technology

September 14, 2013 // Posted in Culture, Marketing, Security, Uncategorized  |  4 Comments

Walking down the street the other day, I happened upon a small store in my neighborhood called Rare Medium that specializes in selling refurbished instant cameras.  It occurred to me that the instant camera market is likely one of the most difficult markets that there is, given the rapid ascension of camera phones linked with countless photo applications.

I thought to myself, why would someone buy an instant camera when they could download Instagram, Over, Hipstamatic or any other number of “vintage” looking camera apps to their phone?  It’s easy to market a product that sells itself, but how would I market an antiquated technology against new platforms in a rapidly shrinking market space?

I sketched out a few ideas below using a popular print ad format.  If you’ve got suggestions for other antiquated products that might make for a good modern ad, please mention it in the comments below!

[Photo Credit: West Yorkshire Cameras]

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Always Disconnected: I was walking through the park on a sunny day last week and about 90% of the people there were looking at their phones. It made me want to question the modern reality of people’s addictions to their phones and technology.

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Privacy Respected: This was the first Polaroid ad I wrote.  Inspired by Edward Snowden and this week’s article about iPhones, Androids and Blackberries being compromised by the NSA. http://bit.ly/1fPJdov

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Keep it real: With this ad, I wanted to associate the camera with a colloquialism that was similarly outdated, yet still captured the endearing authenticity of a better time. I also wanted to convey the feeling of a conversation between the consumer and the brand.

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How to make new friends: Marketing folks are always looking for “engagement” and “earned advertising.” I wondered how to bring some real social interaction to this product and I thought that this might be a good catalyst.

 

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Current Listening: Nancy Jacobs 1950’s Africa

April 17, 2011 // Posted in Uncategorized  |  No Comments

Recently I attended a Paul Simon concert.  What I’ve appreciated about his music are the many styles he’s brought to the table, especially in his Graceland album.  After going to his concert, I started researching some of the bands that inspired him.  In learning about the Boyoyo Boys, I stumbled across a great track called “Baby are Yeng” by Nancy Jacobs and Her Sisters.  The song glorifies the youthful lifestyle in Prohibition era Chicago.  Nancy Jacob’s voice seems to echo a bit of The Andrews Sisters singing “Rum And Coca Cola” or  Millie Smalls singing “My Boy Lollipop” the first Ska song that ever saw any popularity in the US.

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Current Listening: Glitch Mob does Tron

December 23, 2010 // Posted in Current Listening, music, Uncategorized, Visualization  |  2 Comments

It looks like Glitch Mob is getting into the act alongside of Daft Punk with a remix of “Derezzed,” one of the best tracks off of the recent Tron soundtrack. The combination of sounds and visuals effectively blends the line between musical elements and sound effects in this video. Check out the usage of motorcycle sounds in time with the music!

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Edith Piaf: My top three favorite usages in film

August 3, 2010 // Posted in Uncategorized  |  1 Comment

Saving Private Ryan – This one is particularly moving.  During a rest in a battle, the troops discuss the lyrics of Edith Piaf and reveal their understanding of emotions and memories of beautiful women.  Their comments echo the lyrics translated from french, as the music echos through the ruins.

La Haine – There is something about DJ Cut Killer’s blending Edith Piaf with KRS-One’s “Sound Of The Police” that fits perfectly in a french ghetto.  The shot is made especially wonderful by the slowly increasing echo of the music through the tenemant buildings.  What a great shot paired with an excellent blend of music.

Inception – An interesting take on the usage of “Non Je Ne Regrette Rien” as source for sound design in the recently released movie Inception.  Very clever stuff!

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What kind of music do you spin?

July 16, 2009 // Posted in Audio Software, Culture, General, iPhone stuff, Uncategorized (Tags: , , ) |  1 Comment

For DJs of electronic music, one of the biggest challenges is how to describe the music you play.  The Chickenhed Stylemaker machine is a solution to that problem.  It can also be used for inspiration.  Perhaps Chickenhed Stylemaker is the new Oblique Strategies?

Thanks to Jerry Abstract for the tip!

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